Matt Hill Matt Hill

How SMEs can make successful podcasts too

Apparently, optometrists and ophthalmologists are not one and the same - and historically there has often been friction and distrust between these two professions, writes Rethink Audio founder Matt Hill.

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Mary Portas: the exception to the rule

Usually when a client asks for their new podcast to sound like This American Life, there’s a bit of expectation management to do (they have, after all, about twenty full time staff working on a weekly 60min show).

But when Mary Portas made that request, she knew what she was doing.

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